500,000 Businesses Now Advertising On Instagram
Advertising can be expensive – and way out of your budget if you’re just starting out as a freelancer or small business. Part of the online revolution, the popularity and reach of social networking media/websites such as Facebook and Twitter also offer very inexpensive (but potentially very time-consuming, so beware) ways to promote your business and offerings, together with establishing brand, reputation, credibility, audience and following, etc.
After the first promoted tweet, I drafted two more tweets to test call to action.” The second tweet, without CTA, reads, Telling a story using audio slideshow: A free online course w/ tips on interview, photography, editing & more.” The third tweet uses some call-to-action techniques: benefit (make a compelling slideshow on smartphone), action (sign up for free online course).
The biggest misconception we hear from businesses is that social media advertising is really easy to run… But social media advertising is actually incredibly complex, and if done in a rushed scattergun way, it can be a complete waste of time and money.
At the one extreme, in a market with both a high CDI and a high BDI (both above 100), media planners will seek to maintain high market share (implied by high BDI) and might even consider more advertising to gain market share because of the good category potential (implied by high CDI) of the market.
The retail sector: can also use sales measures, and it has been suggested that packaged goods organizations, operating in markets, which are mature with established pricing and distribution structures, can build a databank from which it is possible to isolate the advertising effect through sales.