Instagram Adds Advertising To Instagram Stories
Whether you manage new business for an advertising, marketing, public relations, talent, sports, or specialty marketing agency, AdDataExpress® takes the busy work out of new business development. Still, the survey shows the growing power of Instagram, which has the benefit of using Facebook’s advertising technology and has been rolling out features that make it more useful for sharing news and activity updates that are the bread and butter of Twitter.
After seeing decent engagement on the first post, the company decided to reuse the photo and its caption to create an Instagram ad. At the end of a 6-week campaign, the post saw over 26,000 likes , a stream of comments, and a tremendous lift in their brand’s visibility.
Video advertising is also helpful here after a purchase to reduce fear that the customer has bought the wrong product and to explain how they can use it. Buyer remorse is a major problem especially for high-ticket items that require a high financial outlay, so it’s important to allay their fears and convince them that they have made the right purchase.
For example, if there are three magazines that each reach a portion of the target audience but that have few readers who read more than one magazine, advertising in these three magazines would reach the widest target audience possible because of the low overlap of the readers of the these magazines.
Your sponsored pins appear within Pinterest itself, but the content of that pin, i.e. the price and product name, are derived from your own online store – so working with an agency with development capabilities like Impression gives you an added advantage.
If a user is browsing their Instagram feed and sees a post that looks like an ad, chances are they will scroll right past it. The most successful ad campaigns don’t look like ad campaigns at all – they blend in with organic posts, providing the same experience a user would get from standard content.
Your bid is the highest amount you’re willing to pay for the outcome you’re trying to achieve with an ad. Psaty says the bid affects the delivery of the ad. You want to get your ads in front of people so Instagram can establish the quality of your ad,” Psaty says.
Overall Twitter ads do benefit small businesses by allowing them to specifically narrow and target the audience that the ad is shown to. You can also set the maximum amount your willing to spend on the entire campaign, the amount you’re willing to pay per click and daily maximums as well.