Instagram Advertising In 2017
Many first-time entrepreneurs feel the need to jump at every opportunity” they come across. That being said, sources claimed Snapchat was still a valid platform for advertising — as long as you didn’t have to pay for it. Many said they were seeing greater success with making free brand-owned accounts, and posting their own content or hiring popular Snapchat users to post brand-sponsored content.
Snapchat also knows how long we watch certain snaps, and it makes note of it. All of this data, when put together, creates a profile of the users’ interests and behavior, which can then be used by brands when determining who they want to show their ads.
Google may not have ever managed to build a successful social network of its own, but Gmail alone has over 1 billion logged-in users, and when you start to add in data from other services like Android, YouTube, Maps and Google Now (all of which also tie into your ID), you can see how Google has reached a tipping point where the cookie may not be as appetising as it used to be.
Ian Schafer, founder and chairman of digital ad agency Deep Focus, says he expects his clients, many of them in consumer packaged goods, to spend more of their 2016 digital ad dollars on Pinterest as the service continues to grow, ad products improve and new formats roll out.
Advertiser posts on a Facebook page which feature the product or encourage purchase or consumption of the product or service will also be considered advertising or marketing communications, as will user generated comments appearing on the page in relation to such posts.
The shifts comes as Google, Facebook and Twitter Inc (TWTR.N) face a backlash over the role they played in the U.S. presidential election by allowing the spread of false and often malicious information that might have swayed voters toward Republican candidate Donald Trump.
If you have the big ideas but not necessarily the skills to follow them though the best thing you can do is strike up partnerships with those who do. Being a smaller agency can actually be advantageous here, according to Nairn because it presents the opportunity to work with the people you hold in the highest regard within their specialism.
The fast adoption of Instagram has been driven by many trends in consumer behavior: the shift from text based communications to visual based communications, the shift from ‘search with intent’ to ‘discovery’ and of course most prevalently, the shift away from desktop to camera enabled, always-connected mobile phones.
Gabriela Parada, Adore Me’s social media manager said that Pinterest is a perfect fit for us given the audience and creativity on the platform,” as the platform’s main demographic is women under 50 and moms who may find it hard to get out shopping for lingerie.
If you are starting a business serving your local area, door-to-door leaflets (or other advertising materials, especially those designed to generate a direct response) remain one of the most productive and cost-effective ways to reach customers and to generate new sales.
The trickle-down effect of Snapchat is hard to compete with—aside from popular video ads like those featured during the Super Bowl, there are few other times where consumers share your ad for sheer entertainment—and so, if one user sends a snap to all their friends using a memorable Lens or Filter, it’s going to start a conversation.
The new advertising opportunity has brought about change within our own Social Media Department with the team shifting dollars almost immediately from Twitter to Instagram because of the superior ad products and the fact that Instagram blows away Twitter engagements.
If instead you want to call (brand) your pet shop ‘Petz’ or ‘Furry Friends’ then there is a strong likelihood that someone else might already have protected such a brand name, which could give problems for you in the future, especially if your business becomes big and successful, or you wish to sell it one day, or if the rights-owner happens to be particularly aggressive in protecting their own rights.
New ideas and media uses are being devised all the time, and as the advertising industry switches emphasis from media to media, and as new technologies and lifestyle trends develop, so new advertising and promotional methods need assessing and comparing with traditional available methods as to which is more or less cost-effective for your given purposes.
For example, communication effects (Step 3) may be salient in the audience’s mind before the ad is processed (Step 2). Similarly, behavioral action (Step 4) may lead to deliberate reexposure to advertising for the brand (Step 1) as in the well-known dissonance reduction sequence.