And because Google is always looking to increase the value of its local search results – as well as its Google Maps application – the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses straight into its search engine results. I have searched on terms I know are on my own board names or pin descriptions and nothing comes up. It seems you have to know someone is on Pinterest and then begin following them… so I don’t know if a business can acquire new followers by someone generically searching on their subject matter if the search engine is so weird.
A study published by Salesforce in 2015 found that in the United States and many other English-speaking countries, the average cost-per-click of Facebook ads decreased between Q4 2014 and Q1 2015, while the average click-through-rate increased at the same time.
Twitter ads allow you to narrowly segment who your ad is shown to, you can narrow your audience by using keywords, common interests (Twitter has 350 interest categories to choose from), you can even use your own CRM list to target even more precisely.
Each wants you to believe that their station is the absolute best buy for your money…and many will go to great lengths to prove it. But if you’ve done your research, or you are using an advertising agency, you probably have a good idea of the station you want to buy time on and when.
If you are interested in getting more followers for your Twitter account, increasing exposure for your business, and promoting your tweets to a relevant audience, then give Twitter Advertising a try by signing up for access and keeping an eye out for your invitation!
LinkedIn is also launching a widget brands can add to their website that allows visitors to autocomplete forms with their LinkedIn log-in information, and LinkedIn Onsite Display, which will allow advertisers to buy ads on LinkedIn’s mobile and desktop platforms.
The transformative Lens ad shattered records for the app, resulting in 224 million views in one day, with the average user playing back the ad for 24 seconds before sending it as a snap—to gauge, that’s 12.5 years worth of play in a single day, according to Snapchat data.