50 Amazing Google Advertising Statistics (April 2016)
With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. A call to action button is available for every ad and the Instagram team claim that they’ve seen business’ performance improve by 45% via the call to action button. Similarly, Kotex, a well-known brand name, sent customized gift boxes to 50 influential Pinterest users. Brand awareness is not just for luxury brands where the consideration period is much longer, but also for small local businesses. I think I will try Google AdWords too for #MyPhdChronicles a PhD Notepad / PhD Notebook I have developed for my fellow PhdStudents and PhD Candidates to write their PhD Diaries and Research Notes. The fact that Instagram is way ahead of Snapchat when it comes to advertising means that they have to keep innovating to stay popular. Bing Ads during the same time period ran at a $73 cost per lead (over 18 times higher than Twitter).
However, success with Google advertising requires knowledge of how to correctly select keywords to your business’ advantage. How Pinterest Drives Online Commerce Infographic by Shopify Last but not least, data from Shopify shows that Pinterest drives more sales than any other major social network. Adding a plus sign (+) in front of a word in your keyword means Google must match that specific word as exactly as possible, but it can appear anywhere in someone’s search. They are read by a wide variety of local people and a big advantage is that advertising in local papers is still quite cheap. I never would have considered Twitter advertising (I don’t think) prior to reading this.
We leverage advanced social media advertising technology and best practices to increase lead generation, drive sales, and generate more website traffic – all at an affordable price. The Snapchat is not totally different from the Facebook in incorporation of ads. My only caveat is that I haven’t yet found a way to track pins once they move from our board off into the Pinterest cyberspace.
While the platform does have drawbacks people have been finding success with Twitter ads. Call to action advertising generates great results because it appeals to our human tendency to learn by doing. With the right setup, even a small business can hit their marketing goals on Google. If you’re looking to reach teenagers, then Instagram is a good option, as 27% of teenagers said they think Instagram is the most important social network , second only to SnapChat. There are many tools to help you test different landing page versions, but if you’re just starting out, I recommend you use Google Analytics Experiments (formerly known as Google’s Website Optimizer). The power of AdWords lies in the exposure you can gain from front-page Google search results. When you have your budget figures ready, it’s time to set up advertising for the three most effective objectives: increasing followers , traffic and leads.
If you are interested in using Promoted Accounts to get more exposure for your business’s Twitter profile and build followers, you can enter a daily budget for a Promoted Account campaign and a suggested bid amount. This Pinterest ads guide focused on how to use Promoted Pins to showcase your business on Pinterest, but keep in mind that the platform offers many free ways to help promote your business, too. If you can’t find a category to fit your business let us know we will create a new category exclusively for you and at zero cost !!
If you are an entrepreneur or leader, or anyone contributing to the planning process, think about what you want to leave behind you; what you’d want to be remembered for. According to Pinterest, these new pins will be free, as Pinterest won’t take a cut of the sales and the retailer will still control shipping and customer service. There is the display side of advertising that is growing much faster right now that is brand advertising. Advertising on social media should always relate back to your overall social media, marketing, and business goals. Take for example this article from Bloomberg that correlates a drop in mattress giant Tempur Sealy’s stock with an influx of Instagram ads from bed-in-a-box” start-ups. Remember, your first attempts at Twitter advertising should be viewed as an experiment.