Instagram Advertising 2016

The Retailer’s Guide To Instagram Advertising

At WebpageFX, we’re firm believers that the web is the best way to advertise your business. The social media giant possesses a larger audience than any other platform and understands the value and potential reach businesses have the opportunity to capitalize on. Facebook, simply put, is too big to ignore as a social media advertising platform.

By cutting off third-party access to its inventory and technology platform, Google introduces a situation whereby brands will ultimately have to work directly with it to access the company’s highly valuable YouTube inventory, its ad exchange, its network of publishers and even for important media quality and campaign reporting, such as viewability and fraud data for YouTube inventory.

We consistently take calls from ad agency leaders dissatisfied with their new business effort, but dedicated to breaking their losing streaks with the next presentation of their capabilities ( capabilities presentations are for losers ). Often these calls come to us at the eleventh hour when losing is not an option.

For a business to be successful today it’s essential that you have a website The first thing a customer will do when trying to find out about your business is Google it. An attractive website can make your business look ultra-professional and should be the home of your online presence.

For an eCommerce retailer, there’s nothing better than that: a large group of people with disposable income telling you exactly what they want by searching for it. I knew it was only a matter of time before Pinterest monetized their platform by letting advertisers display messages to their users.

In addition to this, API inventory will be sold via an automated auction based system which is likely to have a positive effect in terms of keeping CPM rates more in-line with what brand are used to paying for TV advertising – but I would expect these to gradually come down as the platform expands.

We expect Snapchat to stay popular on the side of Instagram, dependent of what Instagram will lay their focus on. Snapchat is focusing on content that disappears after a few seconds, whereas Instagram also creates a timeline where pictures and videos are available for a long time.

In all, brands will see the most ROI from Twitter campaigns if they punctuate organic activity with 3-6 promoted tweets under 100 characters each, give clicks context via Website Cards, get creative with rich media (e.g. Vines, videos and photos), and have frequent conversations with customers on Twitter outside of their promoted tweet efforts.

These low-cost methods are not generally so suitable for big corporations with big budgets, but the ideas can be very effective (and very inexpensive) for small businesses and self-employed people targeting the local area with small advertising budgets.

Testing Promoted Tweets” has given way to a mix of 3 advertising options on Twitter as of yesterday: Promoted Tweets , Promoted Trends and Promoted Accounts Each advertising option on Twitter offers a Dashboard plus there’s a Timeline of Activity view.

Nothing will help your business grow like a well-designed, appropriately-targeted ad, so pour as much money as you can afford into your advertising campaign – think of it like an investment; the initial cost may be high, but the rich returns (in terms of new customers and potential sales) will more than make up for it. When it comes to advertising, you have to spend money to make money.

In 2009 the definition of advertising was amended by the Australian Association of National Advertisers (AANA) to refer to ‘advertising and marketing communications.’ The intent and effect of this change was to ensure that the broad range of advertising and marketing activities of advertisers met the requirements of the Code of Ethics.

According to a study on the Indian media and entertainment industry by the Federation of Indian Chambers of Commerce and Industry (Ficci) and KPMG , the Indian online advertising market stood at Rs.2,000 crore in 2012, and is expected to grow at a compounded annual growth rate of 32% to Rs.7,400 crore in 2017.

In the image below you can see the free local google listing again but this time you can also see my paid advertising at the top (highlighted in yellow) which I have paid for through Google Adwords I use Google Adwords to ensure that I get clicked first no matter what.

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