Finding New Business For Advertising Agencies
Beyond the daily challenges of creativity and client satisfaction, an advertising agency, public relations firm or the myriad of others must constantly be managing the new business development process. The effectiveness of each of these platforms really depends on the end objectives, the nature of the product or business you are advertising, the cost of acquiring a customer or lead through each of this and whether it justifies what was spent running these ad campaigns.
We believe that our community enjoyed video advertising on television the most because it was part of the experience, especially when the advertisements were funny, creative, and entertaining…We wanted to figure out how to capture the entertainment and creativity of television advertisements that made them so engaging, and make video advertising part of the fun of watching Stories.
Both Facebook and Instagram are both powerful ad platforms that are worth investing in. Make sure to check back through the questions and research listed in this post so you create your ads properly, with thought put towards each platform’s costs, display locations, targeting, and more!
Commonly executives and agency folk managing a new brand name project tend to overlook the sensitivities of customers who know and trust the old brand, and this is especially risky to customer loyalty and business continuity wherever a brand with a strong reputation is replaced.
Interests breaks the many interests Facebook users indicate through their social media activity down into nine broad categories: business and industry, entertainment, family and relationships, fitness and wellness, food and drink, hobbies and activities, shopping and fashion, sports and outdoors, and technology.
You and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site.
Of course, once the API is open and more advertisers start vying for that inventory, Instagram will either have to limit that inventory (which will drive pricing up) or risk turning the user’s feed into an ad extravaganza (as happened with Facebook).
Happily website/online design and technology have become less expensive and more easily available since the early development of web commerce, but the scale of possibilities that can be enabled via a website and related online systems is absolutely vast, so good project management discipline is crucial for ensuring smooth and effective development of such capabilities.
You can achieve similar results by finding an influencer that has captured the attention of your demographic Instead of asking for a shout out, partner up and run an Instagram ad. Then, use Facebook’s audience targeting feature to put your ads in front of the right people.
Travelers see more Facebook and Instagram ads from hotels, destinations, cruises, and airlines than they did a year ago, ranging from Dynamic Ads with photos and links, to video ads such as Tourism Montreal’s campaign with William Shatner that launched last month.
Instagram offers some kind of targeting for ads: location, gender and age (age is only known when a user signed for Instagram using Facebook.) If your product is age sensitive – e.g. alcohol brand – then your ads will only be shown to users for whom Instagram knows the age.
The data we collect on our social media advertising campaigns here at Metia Group – through our Performance Benchmarking Index – tells us that between a third and a half of link clicks for B2B social media ads never make it to their intended destination.
Internet advertising in certain territories and for certain sectors is now more popular (industry spend) than TV advertising, although since these media are now gradually merging it will become increasingly difficult to make absolute differentiations between the two media.
On the Thursday after the Super Bowl, the advertiser does one more media blitz ?showing an encore of their Super Bowl ad on all major networks during the prime time slot of 8:00 to 8:30 PM. This practice of advertising on multiple channels at the same time ensures that most people will see the ad regardless of which channel they watch.